Owned sales companies offer effective control and direct communication with the market. Through our local comp­anies, we are familiar with the requirements and trends in various markets and can respond quickly to change.

To ensure smooth information transfer between subsidiaries and head office, we have “business boards”. These are informal boards of directors consisting of the local managing director and one or two more senior individuals representing the Group. We also have Centres of Excellence, for knowledge transfer between product managers and sales staff.