Miinto.ie is all about giving boutiques a new sales channel, utilising the best of our online world, with the best of their offline world. Miinto forayed in the Irish market in May 2012 after a successful run in Denmark, Sweden and Norway. Our website features a collection of top quality brands and products on a scale second to none. From top brands you know and love, right through to exclusive designer one-off pieces - we are the ultimate fashion shop.

Miinto is a collaborative movement determined to champion independent boutiques and designers. We offer a web-based business dimension to their brick-and-mortar stores giving them an all-Ireland platform and a wider reach. The result: everybody wins! Fashion lovers have access to up-to-the-minute, unique creations, while boutiques can depend on miinto’s expertise, back-end support and network.