HERizon - RDS SIMMONSCOURT 28-30 APRIL 2016

Irish women make and control the spending of billions of euros every year.
The Irish Insurance Industry generates €25 billion in premium income
But despite their collective purchasing power, a staggering 41% of women
feel misunderstood by marketers, advertisers and brands.
Events designed to bring brands and their female customers closer have
missed the mark by a mile. They have patronised or underestimated her.
Been too fluffy or too stuffy to interest her. Failed to engage and inspire her.
We identified an opportunity to create a new kind of event that will appeal
to her. But before we created it, we undertook extensive research. We went
out and talked to her.
The result is HERizon.
A world-class, three-day event that promises a tangible
return for the time and money she invests. - A powerful sense of her true potential and possibility. - A guarantee that she will live life with renewed energy,
strength and positivity. - A fresh perspective on her challenges.
HERizon is built, from the ground up -
around the four pillars of every working woman’s life.
Her Work. Her Health. Her Style. Her Happiness.
I N S P I R E H E R
The heart of HERizon is a groundbreaking series of seminars
called HERtalks. Included are 30 talks, tutorials and debates, led
by 70 experts on key areas of a working woman’s life including
Education Opps, Technology, Money, Promotion, New Job Opps,
Intrapreneurship, Start Ups, Returning to work, Income
Generation Opps, Health Balancing and Style.
SHOW H E R
The HERizon exhibition is divided into four villages, one
dedicated to each pillar of her life. HER Work. HER Health. HER
Style. HER Happiness. Each village will have its own distinct mix
of advisory and support organizations, stands, brands, pop up
shops, sign up and sampling opportunities.
C H A L L E N G E H E R
The HERizon challenge zone takes her to the limit. With a dance
floor, hands-on yoga and mindfulness and cookery experiences.
Connection and community building opportunities and more.
Be there for HER
HERizon ticks every box for a female audience. And for the organisations and brands that want to talk to her. It’s the perfect venue to reposition or research brands. To test, trial and sample products. To recruit, remind and reward her. And it’s a unique opportunity to connect and engage with thousands of women face-to-face in an inviting, exhilarating, positive space.
HERIZON HAS SECTOR WIDE APPEAL FOR SPONSORS AND EXHIBITORS
• Government Agencies
• Universities, Colleges and Educators
• FMCG
• Banking, Savings, Investment and Insurance
• Accountancy, Law, Media, Advertising, HR and Recruitment
• Telcos, Digitial, IT and Science
• Health, Sport, Wellness and Fitness
• Hair, Beauty and Fashion
• Motor, Holiday, Travel, Craft, Leisure and Entertainment
• Charities, Activists, Politics